A shocking incident from Rampur, Uttar Pradesh, has surfaced after a man died from multiple cobra bites while allegedly trying to show off his bravery. The incident, captured in a video now viral on social media, shows 50-year-old Raj Singh placing a nearly 6-foot-long cobra around his neck despite repeated warnings from people around him.

Raj is seen catching the cobra and parading it publicly, boasting loudly about his courage. In the video, onlookers can be heard urging him to leave the snake, but he continues to flaunt the reptile, wearing it like a scarf.

The cobra is visibly restless in the clip and even attempts to strike, at one point latching onto Raj’s cap as people scream in panic. Though someone tries to help remove the snake, Raj remains unfazed and continues walking around, causing the crowd to scatter.

Moments later, the cobra reportedly bit him three times. His health deteriorated rapidly, and he was rushed to a hospital, where doctors declared him dead. One user commented, “What a journey! Veer hai se veer tha”. Another user questioned whether the man was drunk.