A simple yet powerful trend has taken over TikTok, encouraging people to prioritise self-care and set boundaries. The ‘365 buttons’ trend, which started with a comment from Tamara on Abbie Keeler’s video, has become a viral sensation, with people sharing their own interpretations and meanings behind carrying a button every day

Tamara commented that she wanted to buy 365 buttons, one for each day of the year. Her goal was to be more mindful of time and get more things done. Other TikTok users were confused and asked if she would wear the buttons, put them in a jar or sew them onto her clothes. She said she didn’t know and didn’t need to know. She simply wanted to carry a button with her every day. Her straightforward answer resonated with people online. That unapologetic answer struck a chord.

The meaning behind the buttons

The trend is not about productivity or achieving goals, but about autonomy and doing things for oneself without external validation. It’s a reminder to prioritise emotional boundaries, self-trust and the freedom to keep intentions private. As people share their own experiences, the trend has become a symbol of mindful living and saying ‘no’ to unnecessary explanations.

Why it’s going viral?

The trend’s appeal lies in its simplicity and symbolism. A small object, like a button, represents a bigger shift toward prioritising one’s own needs and desires. It’s a refreshing change from typical productivity trends, focusing on self-care rather than hustle culture.